Even Millennials, who have marinated in feminist dogma their entire lives, are tuning in: The show’s most-watched episode, which aired in late March, drew 2.2 million viewers, including 1.2 million in the coveted 18-to-49-year-old demographic.

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'Men who are wealthy like straight hair, they like to run their hands through it, not get tangled in there like it does with curls. Unless you’re Andie Mc Dowell, the curls just look messy.' 'I love Coco Chanel and she would always say, "take the last thing off that you put on". Men will look at you and think you’re just too high maintenance.'She cited Jennifer Lopez and Kim Kardashian as women who understood how to dress for their body types, explaining that girls with great legs should bring out the miniskirt, while one with a swan neck, shouldn't hide it in a turtleneck.

Nor should a girl overaccessorise, as the reality star believes too much jewellery makes a woman look high-maintenance.

“I have probably walked up to two people in my lifetime,” he says. “A common syndrome for good-looking people, male or female, is that when they’re really that good-looking at a very young age and they grow up like that, they never have to work for it,” she says.

“But generally speaking, you see this in women, not men.” She sends him off to a life coach and promises him that approaching women is like riding a bike — once you get the confidence to do it a couple of times, it won’t be a problem again.

Here’s the journalist Jodi Walker writing in the women’s magazine : “I don’t like the premise that one side of a relationship needs to have money. It’s all a way of announcing: Pay attention, ladies, this is what men want.

I don’t like that the other side needs to have looks. Stanger regularly doles out beauty advice that many women are resistant to hearing: “Curly hair is like redheads — they just don’t get a lot of play,” she told the in 2011.

She added that a man is also unlikely to know whether your costume baubles are real or fake.

In terms of colour, black, red and jewel tones like sapphire blue and emerald green are in, while pumpkins and yellows are out - 'no man's going to go there,' Ms Stanger said.

In his video, David Sheltraw, a great-looking 50-year-old divorcé, says he’s looking for a wife — a woman with Meg Ryan’s bubbly personality — and a family. She asks Sheltraw, for example, what feedback he gets from his friends about his approach to women.