"We decided to target toplevel managers, executives and professionals," says Eligon spokeswoman Tatiana Khanberg.

"Dating websites can lead to awkward situations for them.

"They're not going to be able to keep up with your business activity and they're not going to be able to hold their own in a conversation about world events" He cites a date he had about three weeks ago — arranged by another online dating service — where he took out a woman in her 40s' a low level manager in the financial sector without a university degree and "whose mindset is to look for a partner to nest with in a backyard in Oshawa." Tom had a hunch that the pairing was not going to work when his brand-new Jaguar made his date transparently uncomfortable. "She wasn't used to that and she didn't know how to handle it." To help avoid that kind of unease, Eligon has created a "unique compatibility formula" to match their members.

With the help of Beth Mares, a Toronto psychotherapist and relationship counsellor, Eligon has created a questionnaire that takes into account both fundamental values and common sources of conflict.

The questionnaire determines whether or not a prospective candidate likes to spend a lot of time with family, wants to have kids and plans to travel.

Presumably, it does not inquire about whether he or she likes sitting around a backyard in Oshawa. She says that couples from similar socioeconomic backgrounds often have an easier time.

He says that less exclusive sites don't make for compatible matches.

"You're going to run into a lot of potential partners who probably won't be suitable: he says.

People who use online dating services often complain about outdated photos and phony profiles.

But rarely do profiles require a statement of minimum income.

It's Just Lunch recognizes that each of our clients is unique, and that their attributes, experiences and life goals shape the type of relationship they are looking for.