Please allow me to preface this by saying that I am bias; in my opinion the architecture of a website is critical to achieving SEO success.

is a concept I have long-time preached to anyone who has ever talked with me, at length, about SEO.

It means that your URL architecture should be built in a way so authority flows upwards through your directories.

This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.

This was done 100% through SEO and content strategy.

We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?

) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.

We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.

The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.

Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, .

Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.

Crawlable is nothing new to anyone in SEO; this simply means that the structure of our pages allowed for all of the most important content to quickly and easily be crawled and indexed by search engine robots. ensuring that the content is rendered (code wise) in the most ideal format for robots to parse takes more consideration than just laying out your div’s to properly render your designs.